Duration
2 Weeks
Role
Designer
Tools
Illustrator & Photoshop
Introducing a rebrand for St. Amours, a line of healthy, authentic, and premium snacks. These snacks are ideal for individuals seeking a healthier lifestyle, including those with specific health conditions such as diabetes, epilepsy, and glycogen storage disease.
St. Amours is undergoing a rebranding process to address the current brand's shortcomings, primarily in packaging design. The objective is to boost sales, foster growth, and convey a healthy image. The new design should exude a sense of premium quality, simplicity, and authenticity.
- Creative Direction
- Logo Design
- Packaging
- Brand Extensions
- Promotion & Marketing
My process began with the creation of a brand board to establish the visual elements of the brand. From there, I developed sketches inspired by the brand board, and once I finalized my sketch, I converted it into a vector format.
